In 1994 he completed his degree in Communication Sciences at the Faculty of Social and Human Sciences at Universidade Nova de Lisboa. Since then, Advertising and Communication have been part of his long career, having worked for agencies such as MKT, W/Portugal, Young & Rubicam, TBWA and DUDA/Portugal.
He currently works as a Senior Copywriter at Bar Ogilvy and is also an Assistant Professor at Universidade Lusófona, teaching Advertising in the Cinema and Media Arts Course and in Communication Sciences.
From 2009 to 2016 he was Creative Director at DUDA Portugal and taught creative copywriting at Lisbon Ad School (LAS).
In 2017, he co-founded TRUE, having been responsible for accounts such as Grupo Barraqueiro (transport), Delta Cafés (food and beverages), Mundicenter (shopping centers).
Her creative portfolio includes several award-winning campaigns, both nationally and internationally. Copywriter of the Year by the Clube de Criativos de Portugal in 2005.
